Home Business Marketing Tips

Promoting yourself and marketing your small business to the world need not have to burn a hole in your pocket. There are few low-cost marketing tips for home business, which I have learned from my mentors, when I first started out on my own. Initially you don’t have the budget to advertise. You are still struggling to make ends meet with a few uncertain clients.

You see, seven out of ten of us dream of being our own boss, but only one in seven actually are.Those who have tried to start their home business, merely two out of five make past the first four years.Simply because they fear of not enough business to keep them going or they actually don’t have enough business to even pay the bills.

This a sad fact of being on your own. It is very frustrating, I know. So instead of busily selling products or providing services, you are desperately looking for business. Waiting for the phone to ring or email to arrive.

You see many of these self-employed individuals are good at what they do and they really desired to be successful home entrepreneurs, but sadly, they can’t get business regularly or fast enough to keep their dream job afloat.

The excitement and exhilaration of working from home now seems to dissipate away as the harsh reality sets in. Simply, because they don’t have a marketing plan.

What most of them overlook is marketing. Probably because most of them don’t even think their work-from-home as a business.

The essential element for a successful business is having enough customers to pay for your service or buy your product as long as you are in business.Customers are the one who put in or out of business.

So, how do you get continuous stream of customers then? You got to let them know who you are and what you can do or what are you selling. It means you got to do marketing.

Here are three effective low-cost marketing tips for home business:
1. Word-of-mouth (Viral marketing)
2. Direct marketing
3. Public relation

Word-of-mouth or viral marketing. It simply means getting referrals from satisfied customers who goes around to spread the good word for you. Without any doubt, word-of-mouth marketing is the best and most reliable way to build your home based business. This is one of the cheapest and most effective marketing tips. When I first started out as freelancing, I relied heavily on viral marketing to get my business going. Once the confidence and trustworthiness of your service or product are established, you will be laughing your way to the bank, so to speak.

Direct marketing. It is one proven method to get customers when you just starting out your home-based business. It could be samplings, special promotions or discounts to get people to try out your service or product. And if you can truly prove yourself, these new found customers will be back for more and they may even help you to expand your business though word-of-mouth or viral marketing, as I’ve just mentioned earlier.

Public relation.Since you are just a new kid in the business block, you don’t have the reputation and exposure which can readily draw business to you. What I mean is, you got to put yourself in the public limelight. Expose and market yourself as the expert, authority or leader in your field or you are having a great product to offer. Get yourself and your business featured in the local or national media like radio, television, newspapers, magazines or even events. It can be being interviewed in a talk shows, written up in articles, give talks at trade shows or seminars, write your own articles, ebooks, books, etc.

Marketing is an on-going process. For effectiveness, employ all three low-cost marketing tips for home business in concert with one another. Take you time and build it up. Slowly and surely, your home based business is going to be a success.